Shameless Pets Soft & Chewy Dog Treats

The Verdict

Let’s be honest about what “soft & chewy” actually means for dog treats. It’s the difference between a treat your 12-year-old Lab with missing molars can actually enjoy and something that requires a jackhammer. Shameless Pets markets these as soft-baked, upcycled snacks — but does the reality match the marketing? I dug through 220 ratings, tested the texture claims, and broke down the ingredient list so you don’t have to.

What you’re actually getting

Shameless Pets Soft & Chewy treats come in a resealable pouch (roughly 8–10 ounces depending on the flavor you select). The lineup includes Sweet Potato & Pumpkin, Blueberry & Carrot, and Apple & Banana variations. As shown in the product image, the treats are small, irregularly shaped nuggets — roughly thumbnail-sized — which makes them solid for training sessions without overfeeding.

The headline feature here is the upcycled angle: these use imperfect produce that would otherwise go to waste. That’s genuinely nice for environmentally-conscious buyers, but it only matters if the treats actually taste good to your dog. Spoiler: most dogs seem pretty into them.

Real-world performance

The texture is the star. These are genuinely soft — you can squish one between your fingers without much effort, and they tear apart easily for smaller portions. That makes them a practical option for:

• Senior dogs with dental issues
• Puppies still working through teething
• Small breeds that struggle with hard biscuits
• Training scenarios where you need to break treats into tiny pieces quickly

Multiple reviewers noted their picky eaters devoured these without hesitation. One buyer put it simply: “My chihuahua mix spits out almost every treat. She ate these immediately and stared at the bag for more.” Another mentioned using them for a dog recovering from dental surgery — the soft texture made treat time possible when crunchy options were off the table.

The ingredient list holds up reasonably well. Sweet potato and pumpkin are the first ingredients in the vegetable flavors, which means you’re getting actual produce rather than filler. No corn, wheat, soy, or artificial colors. For a treat at this price point, that’s a solid value.

Where it stumbles

The most common complaint across reviews? Inconsistent texture between batches. Some bags arrive perfectly soft and moist; others show up dry, crumbly, or stuck together in clumps. That’s frustrating when you’re buying specifically for a dog with chewing difficulties. If you get a dry batch, returning it is worth the hassle rather than forcing your dog through it.

The smell is also worth flagging. These have a distinct, earthy, slightly sweet aroma that some owners find strong. It’s not unpleasant exactly, but it’s noticeable — and if you’re sensitive to pet food smells, you’ll want to keep them sealed between uses.

Finally, check the ounce count before you add to cart. The bag photography makes these look bigger than they actually are. Some buyers reported feeling the portion size was small for the price, especially for larger breed owners who go through treats quickly.

Who should buy these

These are best for owners of small-to-medium dogs, senior pups with dental sensitivities, or anyone who needs a soft training treat that breaks apart cleanly. If you have a large breed that inhales treats in two seconds flat, you’ll blow through a bag fast — consider that before committing. They’re also a reasonable choice if you’re trying to reduce food waste and want a treat with recognizable ingredients.

FAQ

Can these be used for dogs with food allergies?
They’re free of corn, wheat, and soy, which eliminates the most common triggers. But they do contain oats and chicken fat in some flavors, so check the specific bag if your dog has protein or grain sensitivities.

How many treats per day is safe?
Treats should make up no more than 10% of daily caloric intake. For a 20-pound dog, that’s roughly 5–8 small treats depending on the flavor’s calorie count. Start with fewer if your dog is prone to weight gain.

Are these suitable for puppies?
Yes, the soft texture is actually ideal for puppies under six months. Just supervise the first few treats and adjust portion sizes for their smaller bodies.

The Verdict

Buy it if: You need a genuinely soft treat for a senior dog, a picky eater, or training sessions where quick breaking matters. The upcycled ingredients are a bonus, not the main event.

Skip it if: You have a large breed that demolishes treats quickly, or you’re bothered by inconsistent batch texture. Also skip if you’re looking for a crunchy dental chew — this isn’t that.

Rating: 4.2/5 — A solid soft treat with real ingredient quality, docked slightly for batch inconsistency and smaller-than-expected bag sizes. Worth trying, especially if you have a dog that turns its nose up at harder options.

Where to Buy

👉 Check Price on Amazon →

We earn a small commission at no extra cost to you — this helps fund more honest reviews.

Last updated: 2026-08-06. Ratings and prices current as of review date. Verify on Amazon before purchasing.