I and Love and You Wet Dog Food - Beef Booyah Stew - Beef Re

The Verdict

If your dog turns up their nose at kibble, the I and Love and You Beef Booyah Stew might just be the spoonful of persuasion you need. This grain-free wet food has carved out a loyal following among picky-eater owners, and at 4.2 stars across 210 ratings, it’s worth understanding why — and where it stumbles.

What’s Actually in the Can

Open the lid and you’ll find what the brand calls “Booyah Stew” — a thick, brown gravy loaded with visible shreds of beef and soft vegetables. The first ingredient is real beef, not water or a meat “broth” that pads the label. You’ll also see beef broth, carrots, peas, and potatoes. Notably absent: carrageenan, artificial colors, and by-product meals. For owners scanning ingredient lists, this is a clean formula that doesn’t hide fillers.

The texture sits firmly in “stew” territory — not a smooth pâté, not a soup. It’s substantial enough to spoon out as a topper or serve as a complete meal. A 12.5-ounce can typically provides two solid servings for a 30-pound dog, though your mileage will vary with appetite.

Real-World Performance

Owners consistently report one thing above all: dogs who ignore other wet foods will eat this. One reviewer put it plainly: “My 14-year-old beagle mix has refused every wet food I’ve tried for the past year. She cleaned the bowl in under two minutes — I actually checked the label to see if I’d accidentally bought something with bacon.”

The stew holds up well as a kibble topper too. It doesn’t turn into a watery mess that separates overnight — the gravy clings to dry food rather than pooling at the bottom of the bowl. That’s a small but meaningful detail for owners who prep meals in advance.

For sensitive stomachs, the formula has earned repeated praise. Multiple reviewers noted that their dogs — including breeds prone to digestive issues like French Bulldogs and Goldens — handle this without the loose stool or gas that often accompanies a new wet food. The simple protein and carbohydrate profile (beef, potatoes, peas) keeps things gentle.

Where It Falls Short

The smell is real. This is a beef-forward product with an aroma that fills the kitchen. Some owners describe it as “rich” and “appetizing”; others use words like “overwhelming.” If you’re sensitive to pet food odors, this one is noticeable — not rancid, just present. It’s worth knowing before you open the first can.

Texture inconsistency also crops up in reviews. A handful of buyers reported cans where the gravy-to-meat ratio skewed heavily toward gravy. Not a dealbreaker, but if you’re using it as a primary food, you’ll want to check each can before serving.

Price is the other sticking point. At roughly $2.50–$3.50 per 12.5-ounce can depending on seller and subscription, it runs 20–30% higher than store-brand wet foods. For multi-dog households, this adds up fast.

Who Should Buy This

• Picky-eater owners whose dogs have rejected multiple brands — this is the strongest use case.
• Sensitive-stomach dogs needing a grain-free, single-protein-ish option without artificial gums.
• Owners who top kibble and want a wet food that doesn’t turn to mush.

Skip it if you’re on a tight budget, feeding multiple large dogs, or your dog has a confirmed beef allergy.

FAQ

Q: Is this a complete meal or just a topper? A: It’s formulated as a complete and balanced meal for adult dogs (AAFCO-compliant). You can serve it alone, though many owners use it as a topper to stretch cost.

Q: How many calories per can? A: Roughly 340–360 kcal per 12.5-ounce can, depending on batch. That’s moderate for a wet food — check the label for your dog’s specific needs.

Q: Does it contain grain or gluten? A: No. It’s grain-free, gluten-free, and potato-based for carbohydrates.

The Verdict

Buy it if your dog is a stubborn eater or has a sensitive stomach. Skip it if budget is your primary concern or you’re sensitive to strong pet food odors. At 4.2/5, this is a reliable, high-quality wet food that earns its place in most pantries — just be ready for the smell.

Rating: 4.2/5 (⭐⭐⭐⭐)

Where to Buy

👉 Check Price on Amazon →

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Last updated: 2026-08-06. Ratings and prices current as of review date. Verify on Amazon before purchasing.