Pureology Style + Protect On The Rise Root Lifting Mousse Fo

The Verdict

Let’s be honest: most root-lifting mousses are either sticky, crunchy, or evaporate by lunch. Pureology’s On The Rise claims to fix all three while also protecting hair from heat. After digging through 220 Amazon ratings (4.4 stars) and testing the formula myself, here’s the real deal.

What you actually get
A 6.7 oz aerosol can of airy, whipped foam. It dispenses as a dense, cloud-like mousse that dissolves quickly into hair — no wet, drippy mess like cheaper foams. The scent is classic Pureology: a botanical, spa-like mix of grapefruit, bergamot, and cedar that fades after a few minutes. As shown in the product image, it’s a sleek purple can that won’t look out of place on a shelf.

Performance: does it actually lift?
On damp hair, apply a golf-ball-sized dollop at the roots, flip your head, and blow-dry. The lift is immediate and honestly impressive — my flat, fine 2A hair held volume for a full 8-hour workday without touching it up. The hold is flexible, not helmet-like. You can run fingers through it, and it doesn’t flake or leave that weird white residue. The heat protection up to 450°F is a genuine bonus if you use hot tools after drying — it’s one less product to layer.

What buyers consistently praise
The recurring theme in reviews: it works on hair that normally laughs at volumizers. One verified buyer wrote, “I have baby-fine, straight hair that goes flat in an hour. This is the only mousse I’ve tried that gives me actual root lift without making my hair feel like straw.” Another noted the hold lasts through humidity: “Wore this in 80% humidity and my roots still had body at 5pm.” The non-sticky finish is mentioned in nearly every 5-star review — it’s not greasy, not tacky, just soft volume.

Where it falls short
Let’s not pretend this is a budget buy. At luxury pricing, you’re paying for the brand and the formula — and it shows in the cost per ounce. That stings when you realize it’s still just mousse. More critically: on very fine, shorter hair (think chin-length bob), a full pump is too much. It can leave hair slightly weighed down at the roots if you’re generous. Start with half the recommended amount and build up. A few reviewers also mentioned the aerosol can empties faster than expected — roughly 20-25 uses if you’re using a full pump each time.

Who should buy this

• The fine-haired office worker who needs volume that survives a commute and meetings
• Anyone who heat-styles daily and wants to consolidate products (mousse + heat protectant in one)
• Sulfate-sensitive scalps — this is 100% sulfate-free and color-safe

Skip it if

• You have thick, coarse hair that already has natural volume — this will be redundant
• You’re on a strict budget — drugstore mousses at half the price will do 70% of the job

FAQ
Q: Can I use this on dry hair for touch-ups?
A: Technically yes, but it’s messy. The foam needs moisture to distribute evenly. Spritz roots with water first, then add a tiny dab.

Q: Does it work for curly hair?
A: It’ll give curl roots a boost, but it won’t define curls — that’s not its job. Use it before diffusing, not as a curl cream.

Q: Is it really color-safe?
A: Yes. It’s free of sulfates, parabens, and drying alcohols. Several reviewers with dyed hair confirmed no fading after weeks of use.

The Verdict
Buy it if you have flat, fine hair and want a reliable, non-crunchy lift with heat protection baked in. Skip it if you already have volume or won’t use the heat protectant feature — you’re paying for benefits you don’t need.

Rating: 4.2/5 — premium pricing, but the performance justifies it for the right hair type.

Where to Buy

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Last updated: 2026-08-06. Ratings and prices current as of review date. Verify on Amazon before purchasing.