Pacifica Beauty Purify Cleansing Wipes

The Verdict

Let’s be honest about makeup wipes: most are either too harsh, too weak, or they dry out before you finish the pack. The Pacifica Beauty Purify Cleansing Wipes sit somewhere refreshingly different — but they’re not perfect either. Here’s what you need to know before adding them to your cart.

What You’re Actually Getting

This is a 30-count pack of charcoal-infused cleansing wipes. Each wipe measures roughly 8 x 8 inches, which is standard for the category but generous enough to remove a full face of makeup. The formula features activated charcoal to draw out impurities and green tea for antioxidant benefits. These are vegan, cruelty-free, and free from sulfates and parabens — all stuff Pacifica is known for.

The packaging uses a resealable flap with a sticky tab. It works well when you press it down properly, but it’s not the most forgiving seal I’ve seen. If you’re someone who slaps the flap shut without pressing, expect drier wipes by week two.

Real-World Performance

I tested these wipes on a full face of makeup — foundation, blush, waterproof mascara, and a stubborn liquid lipstick. One wipe handled the whole face, though I needed a bit of patience on the mascara. You’ll want to hold the wipe against your eye for a few seconds to break down the waterproof formula rather than rubbing aggressively. That said, it did dissolve everything without leaving that weird film many wipes leave behind.

The scent is worth noting. It’s a pleasant botanical fragrance — think light cucumber and green tea — but it’s definitely present. If you’re sensitive to fragrances, this could be a dealbreaker. Several Amazon reviewers mentioned this specifically. One wrote, “Love how well they remove makeup but the smell is a bit much for my sensitive skin.” Another praised the effectiveness: “These take off everything, even my Lancôme mascara. I’ve repurchased three times.”

What Buyers Consistently Praise

Looking through the 215 ratings at 4.3 stars, a clear pattern emerges. People love the makeup-removing power, especially for eye makeup. Multiple reviewers noted these are among the few wipes that handle waterproof mascara without requiring a separate remover. The skin feel after use also gets consistent praise — clean without that tight, stripped sensation you get from cheaper wipes.

Where It Falls Short

The fragrance is the biggest complaint. It’s not overpowering, but it’s there, and for a brand that positions itself as gentle and natural, that’s a miss for sensitive-skin users. There’s also the drying-out issue. If the seal isn’t perfect, the top wipes dry out. One reviewer noted, “The last five wipes were bone dry. I had to rewet them.” That’s frustrating when you’ve paid for 30.

Finally, and this is true of all makeup wipes, these are not a cleanser replacement. They’ll remove makeup, but they won’t deep-clean your pores. You should still follow with a proper facial wash.

Who Should Buy These

If you wear heavy makeup and want a wipe that actually cuts through it without multiple passes, these are worth trying. They’re also excellent for travel, gym bags, or late nights when a full skincare routine feels impossible. If you have sensitive skin or react to fragrances, skip these and look for an unscented option.

Frequently Asked Questions

Q: Will these remove waterproof mascara? Yes, but hold the wipe on your lashes for 5-10 seconds before wiping. Rubbing immediately won’t work well.

Q: Are these safe for acne-prone skin? The charcoal helps draw out impurities, but the fragrance could be a trigger. If your skin is breakout-prone and sensitive, patch test first.

Q: How do I keep them from drying out? Press the flap down firmly and store the pack flat, not on its side. This makes a noticeable difference in longevity.

The Verdict

Pacifica Purify Cleansing Wipes earn a solid 4.2 out of 5 stars. They do the heavy lifting that most wipes can’t — removing stubborn makeup in one go — while staying gentle on skin. The fragrance and the finicky seal keep them from a perfect score, but for the price and performance, these are a smart buy for anyone who wants a reliable makeup remover.

Buy them if: You wear waterproof or long-wear makeup and want a wipe that actually handles it. Skip them if: Your skin is easily irritated by fragrance, or you want a single-step skincare solution.

These aren’t the cheapest wipes on the market, but they’re not the most expensive either — and they perform like they cost more than they do. That’s a fair trade.

Where to Buy

👉 Check Price on Amazon →

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Last updated: 2026-08-06. Ratings and prices current as of review date. Verify on Amazon before purchasing.