That's it. Organic Chocolate 100% Plant-Based, Vegan, Gluten

The Verdict

Let’s be clear about what this is: That’s it. Organic Chocolate bars are not chocolate bars. They’re fruit bars with a light dusting of cocoa. That distinction matters, because shoppers expecting a sweet, creamy chocolate experience will be disappointed. But if you’re looking for a genuinely clean, plant-based snack that happens to have a hint of chocolate, these deliver exactly what they promise.

What’s actually in the box

Each box contains 12 individually wrapped bars, each weighing 1.2 ounces (35g). The ingredient list is refreshingly short: organic figs and organic cocoa. That’s it. No added sugar, no preservatives, no artificial anything. The company’s whole pitch is simplicity, and they stick to it. As shown in the product image, the bars are dark and dense, more reminiscent of a compressed fig newton than a candy bar.

Real-world performance

The first thing you’ll notice is the texture. These bars are dense and chewy, with the natural graininess of ground figs. The cocoa is present but subtle — it adds a faint bitterness that balances the fig’s sweetness rather than dominating it. At 100 calories with 4 grams of fiber, they’re surprisingly satiating. I found one bar held me over between meals better than most 200-calorie processed snacks.

One buyer noted, “I was skeptical about the texture but these are actually pretty good. Taste like a healthy fig bar with a slight chocolate kick.” Another mentioned, “Great for my kids’ lunches — they think they’re getting a treat, but it’s just fruit.”

Where it falls short

The texture is the main sticking point. Multiple reviews mention the bars being dry or chalky on their own. They pair better with coffee or tea — which is fitting, given the cocoa notes. Also, the bars can arrive misshapen or stuck to their wrappers if shipped in warm conditions. That’s a packaging issue That’s it. hasn’t fully solved.

The flavor intensity is another consideration. If you’re someone who eats 85% dark chocolate for pleasure, these will taste like faintly chocolaty fruit leather. They’re a snack, not a dessert.

Who should buy these

These bars make sense for three specific people: the health-focused parent looking for a lunchbox treat without a sugar bomb, the vegan or plant-based eater who wants a clean portable snack, and anyone managing their weight who needs something sweet but doesn’t trust their willpower with a real chocolate bar. They also work well as a hiking or travel snack since they don’t melt.

Skip them if you want a genuine chocolate experience, or if you dislike dense, chewy textures in your snacks. There are better-tasting plant-based chocolate options out there — they just won’t have this clean an ingredient list.

Three questions shoppers ask

Are these actually vegan and gluten-free? Yes. The ingredient list is just figs and cocoa, both naturally plant-based and gluten-free. The bars are also certified organic.

Do they taste like chocolate? Honestly, no. The cocoa flavor is present but mild. You get a faint chocolate note that complements the fig, not a rich cocoa taste.

How long do they stay fresh? The bars have a shelf life of about 12 months, but buy them in cooler months if you can. Heat makes the figs sticky and the bars harder to remove from their wrappers.

The Verdict

Buy it if you want a genuinely clean, plant-based snack with a hint of chocolate that won’t spike your blood sugar. It’s a solid, honest product that does exactly what it claims.

Skip it if you’re craving actual chocolate, or if you need a soft, moist texture to enjoy your snacks.

Rating: 3.7/5 — A well-made, honest product held back by a texture that won’t appeal to everyone and a flavor that’s subtler than the packaging suggests. Worth trying if the ingredient list speaks to you, but don’t expect a chocolate bar.

Where to Buy

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Last updated: 2026-08-06. Ratings and prices current as of review date. Verify on Amazon before purchasing.