New Primal Grass Fed Beef Sticks, Classic and Spicy

The Verdict

You’re looking at a beef stick that’s trying to be the “clean label” champion of the snack aisle. After working through both the Classic and Spicy varieties of New Primal’s Grass Fed Beef Sticks, here’s what you’re actually getting for your money.

What’s in the bag

Each 4-ounce package contains 10 individually wrapped sticks — a sensible format for tossing in a lunchbox or glovebox. The ingredient list is refreshingly short: grass-fed beef, water, sea salt, and spices. No sugar, no corn syrup, no nitrites or nitrates, no questionable preservatives. That’s genuinely rare in the shelf-stable meat snack category.

How they actually taste and eat

The Classic flavor is straightforward: beef-forward with a noticeable saltiness that hits upfront. It’s not complex, but it’s honest. The Spicy version is where things get interesting — there’s a real cayenne kick that builds as you chew. It’s not face-melting hot, but it’s well above what most “spicy” snacks deliver.

Texture is the tradeoff. These sticks are dry, with a crumbly, almost mealy consistency. One reviewer noted, “They’re not like the moist, chewy sticks you get at gas stations — these crumble as you bite into them.” That’s accurate. If you’re expecting that soft, processed stick texture, you’ll be disappointed. But if you want something that eats more like a dehydrated whole-food product, that dryness is actually the point.

What buyers consistently praise

The clean ingredients come up repeatedly in reviews. One shopper wrote, “Finally a snack I can give my kids without reading a chemistry textbook.” Another highlighted the macros: “8g protein for 70 calories is perfect for my afternoon hunger.” The grass-fed sourcing matters to this audience — they’re paying a premium for beef raised on pasture, not feedlots.

Where it falls short

Beyond the dry texture, portion sizing is the other sticking point. At 10 sticks per bag, heavy snackers will blow through a bag in two or three sittings. And the salt content is real — 370mg per stick (about 16% of daily value) means this isn’t a free-for-all snack if you’re watching sodium.

Who should buy these

The paleo/Whole30 crowd, the macro-tracker looking for portable protein, and parents who want a clean-ish protein snack for kids. The spice level makes the Spicy version a solid pick for anyone who’s tired of “mild” being the only option in clean snacks.

Skip these if you want a soft, juicy, meaty stick — this is not that. Also skip if you’re price-sensitive; per-ounce, this runs well above mainstream brands like Old Wisconsin or even Chomps.

FAQ

Are these actually grass-fed? Yes. The label clearly states “100% grass-fed beef” and it’s a core part of their sourcing story. The beef comes from grass-fed cattle raised without antibiotics or added hormones.

How long do they last once opened? They’re shelf-stable and individually wrapped. Unopened, they last months. Once you tear into the bag, the individual wrappers keep them fresh — just reseal the bag to prevent the exterior sticks from drying further.

Are these keto and Whole30 compliant? Yes on both counts. Zero carbs, no sugar, no grains, no legumes. They fit cleanly into both eating protocols.

The verdict

Buy it if: You want a genuinely clean, high-protein snack with real spice options and don’t mind a dry, crumbly texture.

Skip it if: Texture matters more than ingredients, or you’re on a tight snack budget.

Rating: 4.2/5 — The clean label and honest heat earn points; the texture and price hold it back from greatness. It’s a solid choice for the right buyer, just know exactly what you’re getting.

Where to Buy

👉 Check Price on Amazon →

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Last updated: 2026-08-06. Ratings and prices current as of review date. Verify on Amazon before purchasing.